Past Work
Points Summary
If you have an Amex Rewards card, visit the experience.
Through a series of iterations and user feedback loops, the team and I leveraged a brand refresh and design system rollout to address chronic user pain points. The redesign centered around transparent communication and supporting cardmembers’ understanding of how their points work empowering them to maximize benefits, resulting in a spike in points redemptions
Points Transfer
My team and I refreshed an experience that previously caused cognitive load for users and resulted in error messages and support tickets. The refresh reducing the number of steps/clicks to complete a key job and drove transfers by 3%.
Member Experiences
So many exclusive events, so difficult to find ‘em. This was the struggle of our users. I did exploration and visioning on Experiences journey which featured members only concerts, shows, dining events and more. Im happy to share more about this process, shoot me a message.
UI & Visual Design
Before talking directly to users, mapping their journeys and breathing iteration. I spent many years as a UI designer.